Context, text and reader : understanding communications technology through television advertisements
Context, Text and Reader is an investigation of the way that members of a young audience use magazine and television advertisements to help them develop an understanding of technology and technological development. The thesis' main argument is that understanding the relationship between context...
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University of Leicester
1991
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.737355 |