Advertising and commodity fetishism : praxis in a peripheral theatre of consumption : a study of advertising in Nigeria
This is a study of the advertising institution in Nigeria aimed to providing insights on the workings of foreign institutions introduced into traditional, pre-capitalist societies through the course of imperialism, in the general process of international capitalist expansion. This study then, repres...
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University of Leicester
1990
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.737332 |