Customer relationship marketing in the UK Muslim SMEs : an Islamic perspective
This research is to investigate the influence of Islam on the practice of customer relationship marketing (CRM) in UK Muslim SMEs. Due to the very limited number of studies available, which interrelate ‘customer relationship marketing’ (CRM) and UK Muslim SMEs, there is a need to address the gap in...
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University of Salford
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.736308 |