Are marketing degrees fit for purpose? : re-shaping the undergraduate marketing curriculum to better equip early career marketing practitioners for employment and career progression
This thesis asks if, as literature and stakeholders suggest, the primary purpose of marketing degrees is to educate the next generation of marketing professionals, are they ‘fit for purpose?’ A wide-ranging literature review suggests not, with substantial gaps between academic theory and tools and t...
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Cardiff Metropolitan University
2017
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.732316 |