The role of children in the family buying process : a comparative analysis between the British Bangladeshi and Bangladeshi families
In today's business world, the role of children in the family buying decision-making process is continuously getting the importance and attention of researchers, academics, and business organizations. The depth of children‟s influence on the family is still untapped in the contemporary research...
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Cardiff Metropolitan University
2017
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.732309 |