Ambient advertising : an examination of ad features influencing consumer engagement
Ambient marketing is one of the fastest-growing out-of-home advertising methods, for the past 15 years, although formal research into this field is very limited. This research study investigates a particular subset of ambient ads, where physical features within the external environment are incorpora...
| Main Author: | |
|---|---|
| Published: |
University of Warwick
2017
|
| Subjects: | |
| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.723144 |