Product portfolio management for the UK motor insurance industry : a study in game theory perspective
Product Portfolio Management is a complex strategy development process with mechanisms for evaluating market dynamics and competition; however none provide the managerial insight into competitive response required to stay one step ahead in the market. This research uses Game Theory as a tool to tack...
| Main Author: | |
|---|---|
| Published: |
University of Warwick
2016
|
| Subjects: | |
| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.723105 |