A framework for cross-cultural advergame design : a comparison between Brazil and the UK
Digital innovation is moving the marketing industry forward. With new technologies, there is a shift from consumer attention to consumer engagement, in which advergames play a huge part. Advergames are games built around a persuasive message, often related to a brand. However, there is a lack of res...
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University of Southampton
2017
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.722912 |