Older people as models in Malaysian television and print advertisements
Despite a global ageing population, many businesses in general and advertisers in particular have been criticised for not meeting the needs of older consumers. Older Malaysians are relatively neglected and ignored by marketing and advertising although this market is growing. The majority of research...
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University of Liverpool
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.722004 |