Mining survey data for SWOT analysis

Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is one of the most important tools for strategic planning. The traditional method of conducting SWOT analysis does not prioritize and is likely to hold subjective views that may result in an improper strategic action. Accordingly, this...

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Bibliographic Details
Main Author: Phadermrod, Boonyarat
Other Authors: Crowder, Richard
Published: University of Southampton 2016
Subjects:
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.714518