The development of a framework for design of web presence and associated online marketing strategy for museums in Saudi Arabia
This research explores the development of a theoretical framework for the design of the web presence and how it can be usefully and practically employed with a view to increasing the number of visitors to cultural organisations such as museums in the Kingdom of Saudi Arabia. The paper adopts a quali...
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De Montfort University
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.705057 |