Disentangling the effects of customer-based corporate reputation on business-to-customer relationships : direct, mediated and moderated effects
The extant literature provides a limited understanding of the role of customer-based corporate reputation (CBR) in business-to-customer relationships. Cognitive CBR and affective CBR are two distinct attitudinal components of CBR. However, research into CBR largely neglects to test the separate effe...
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Middlesex University
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.703069 |