Understanding consumer demand in customised pricing environments
Estimation of price sensitivity from real world data is typically complicated by a dependence between price and demand, or endogeneity of price, since prices are regularly varied in anticipation of changes to demand. This problem is particularly severe in customised pricing environments, where selle...
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Lancaster University
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.700846 |