Measuring the effect of immediacy on consumer engagement behaviours in social media settings
This thesis presents evidence of how immediacy affects consumer engagement behaviour in a social media setting. It answers the research question: Does immediacy influence consumer engagement behaviours with brands on Facebook? This research context is important and timely because of the rapidly incr...
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Heriot-Watt University
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.700540 |