Branding Burberry : Britishness, heritage, labour and consumption
This thesis examines British fashion company Burberry, and how it moved from its semi-rural craft-based origins in the mid-19th Century, to become a successful, global luxury fashion brand in the 21st Century. The thesis uses different methodological approaches including interviews with factory work...
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Goldsmiths College (University of London)
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.700452 |