Lightweight adaptive personalised e-advertising
Adaptation and personalisation is aimed at improving the user experience in e-systems. Personalisation was initially applied in the fields of distance learning and web-based educational systems. Adaptation can be also used in e-advertising, to increase customer satisfaction and encourage repeat visi...
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University of Warwick
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.698761 |