The politics of branding : iRobot, branding and common sense
This thesis investigates the branding and marketing practices of the iRobot Corporation, an American military firm that produces both domestic and military robots with the same brand, and emphasises its military character when advertising its civilian products. Based on the assumption that the brand...
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University of Warwick
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.698760 |