Investigation into the dynamics of the B2B service of Audience Development agencies
Audience Development within the arts sector refers to the acquiring of marketing intelligence about attendees at cultural events. Audience Development agencies have emerged from arts marketing and use a combination of social and analytical tools to understand existing audiences and to widen access t...
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University of Strathclyde
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.698544 |