Understanding organizational brand equity : a case study of the Ontario Hockey League
The traditional focus, in the area of sport management, for researchers studying consumers' perspectives on organizational brand equity has been on spectators and/or fans. This study expands the traditional view of the sport consumer to include those involved in the production of the product, t...
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University of Leicester
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.697386 |