An examination of integrated marketing as a means of achieving responsiveness in an institution of higher education in Israel : a case study
Integrated marketing has become relatively widespread in higher education. Nevertheless, only few formal studies have been carried out on integrated marketing in institutions of higher education. Therefore, the purpose of this study was to examine integrated marketing as a means of achieving respons...
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University of Leicester
2005
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.697320 |