Explaining the underlying psychological factors of consumer behaviour with artificial neural networks
This thesis intends to advance our understanding of consumer behaviour, and proposes an extension to the theoretical and methodological framework of the Behavioural Perspective Model. Drawing on the intellectual tradition of connectionism and employing advanced artificial neural network modelling te...
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Cardiff University
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.694939 |