Examining design management in the era of digitalization from eastern and western perspectives
This thesis investigates how approaches to managing design differ nationally in new product development and design for digital technology-embedded product and service. The main aim of this thesis is, first, to understand different approaches to managing design in terms of Eastern and Western organiz...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
Lancaster University
2015
|
| Subjects: | |
| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.694100 |