Brand consumption in contemporary Vietnam
This study aims to explore the features of a particular transnational consumer culture in Vietnam – the younger generation of urban consumers a consumer culture that is shaped by the recent political history of post-socialist era in Vietnam and the country’s economic transition. The research pays pa...
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Bournemouth University
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.693387 |