Customer Knowledge Management in organisations : developing a practice framework to achieve 360 degree view of customer
With emergence of knowledge economy and shift in power towards customers, the way of performing business and managing customer markets in organisations has changed significantly. Organisations which are typically reliant on internal knowledge have been setting their sight on customers as a valuable...
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University of Bolton
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.693375 |