Nostalgia and ethnocentric product preferences
Understanding consumers' preferences is central in marketing. Their tendency to prefer products of domestic rather than foreign origin, and the impact their emotional and affective state has on their purchasing decisions are well-documented in the literature. This thesis connects these two rese...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
Imperial College London
2015
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.692301 |