Consumer motives to purchase regional products : the relationship with regional cultural differences and demographic variables
Purpose – The purpose of this thesis is to propose a scale for measuring purchase intention of regional products (REGIOSCALE) to complement the currently used CETSCALE, which was developed to measure ethnocentrism, rather than region-specific purchase intention. Its findings provide insights into th...
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University of Hull
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.686234 |