Customer retention and churn management in Saudi Arabia : a Saudi Telecom Company (STC) case study competing in the Saudi telecommunication market
The quantitative piece of research presented in the current document was to continue and enhance research performed and reported in four documents preceding it. This document was designed to build upon previous qualitative research to measure commitment as a predictor of churn among Saudi Telecommun...
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Nottingham Trent University
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.684900 |