Interest-based segmentation of online video platforms' viewers using semantic technologies
To better connect supply and demand for various products, marketers needed novel ways to segment and target their customers with relevant adverts. Over the last decade, companies that collected a large amount of psychographic and behavioural data about their customers emerged as the pioneers of hype...
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University of Warwick
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.682988 |