Parents' experiences of their child's Higher Education choice process

This thesis considers a critical aspect of marketing: choice and decision-making in a context experiencing change and marketisation – HE. Its aim is to explore the HE choice process from parents’ perspective, at a time of increasing parental involvement. Much of the literature on choice and decision...

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Bibliographic Details
Main Author: Haywood, Helen
Other Authors: Dyke, Martin ; Brockmann, Michaela
Published: University of Southampton 2015
Subjects:
370
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.680759