Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
This thesis reviews the strategic alignment between Relationship Marketing (RM) and Human Resources Management (HRM) in practice, and notes that a product of this collaborative/competitive association is consensus on the critical importance of people (e.g. the relational sales-reps) in the implement...
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University of Strathclyde
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.675232 |