The strategic contribution of sport mega-events to national branding : the case of South Africa and the 2010 FIFA World Cup
Nation branding is an emerging and contested discourse at the convergence of diverse fields such as business management, tourism, social and political sciences. Sport mega-events have previously been associated with some degree of brand-related benefits for the host nation. However, there have been...
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Bournemouth University
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.667837 |