Understanding destination image : the case of Linz, European Capital of Culture 2009
In an industry that sells experiences rather than tangible products, destination image is an important strategic marketing tool through which destinations, such as Linz, Austria, compete with each other, strengthen their positioning on the market and attract potential visitors. A literature review s...
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Bucks New University
2013
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.665842 |