Cross-national consumer segmentation of retail formats and consumption trends for Britain and Taiwan
This study uses four survey datasets across Britain and Taiwan to aim at conducting empirical and nationally representative cross-national consumer segmentation on four retail formats (Internet, hypermarket/superstore, supermarket, and traditional market) and two consumption trends (convenience and...
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University of Edinburgh
2002
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.661877 |