Theoretical and experimental evaluation of dissonance processes
An evaluation of Festinger's theory of cognitive dissonance (1957) reveals deficiencies in its basic definition and the explanatory power of the "consistency-motivational" postulate. A radically different approach to attitude dynamics is proposed which focussed attention on the proces...
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London School of Economics and Political Science (University of London)
1968
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.660121 |