Social media and their impact on organisations : building firm celebrity and organisational legitimacy through social media
This thesis examines the impact of social media on organisations, and in particular focuses on the way firms are using social media to construct 'online celebrity' and the way social movement organisations acquire legitimacy through a blending of offline and online illegitimate actions. Th...
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Imperial College London
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.656354 |