The marketing of small and medium enterprises and international joint-ventures in China : a cross-cultural perspective
Marketing is fundamental to the success of an enterprise in the marketplace. From a literature review, it was found that marketing practices of Chinese indigenous SMEs CCEs) are far from fully understood, and that the marketing practices of small and medium-sized Sino-Westem joint ventures (JVs) in...
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University of Surrey
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.656316 |