Foreign market entry and exit process : the case of BP lubricants in Europe and Africa
Foreign market entry strategies are considered critical for organisations looking to expand their operations to other countries abroad, as these require significant commitments, financial and other, which are more often than not, irreversible in the short and medium term. It is not surprising, there...
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University of Gloucestershire
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.634012 |