Knowledge management interactions for a customer centric strategy : the role of human and IT based interactions in understanding customers' needs
My main contribution to knowledge is within the area of knowledge management. Specifically, my thesis demonstrates the importance of direct human interaction in the acquisition of tacit knowledge and also confirms the limitations associated with IT in this respect. Though previous studies have demon...
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University of Manchester
2006
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.633246 |