Ethos, logos and pathos : the role of rhetoric in the implementation of information systems within the NHS

The National Health Service (NHS) has a chequered history as far as the introduction of new systems are concerned, yet this has not deterred the UK Government from attempting to modernise the organisation through the use of technology. The difficulties of implementing information systems into such a...

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Bibliographic Details
Main Author: Medi, I.
Published: University of Salford 2014
Subjects:
658
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.632564