Understanding the ethically aware consumer

There exists evidence of increased consumer awareness and concern for environmental and other ethical issues, leading many business organizations and political entities to reappraise and communicate more effectively their ethical credentials. However, in both the media and academic research there is...

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Bibliographic Details
Main Author: Freestone, Oliver M.
Published: University of Manchester 2008
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.632544