Beware the fury of the digital age consumer : online consumer revenge : a cognitive appraisal perspective
Online consumer revenge is costing companies millions of dollars annually. Yet, a limited number of studies have investigated the factors that influence online consumer revenge and the degree to which they carry on across cultural boundaries. A serious gap was noticed concerning the forms, triggers,...
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Durham University
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.630059 |