Library decision making informed by customer values
“Customer value” is a much used and, in a number of cases, a misunderstood term, with emphasis placed on a priori categories of what provides value for the customer, rather than an effort to understand value from a customer perspective. The research presented in this thesis spans more than ten years...
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Nottingham Trent University
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629153 |