Forecasting retailer product sales at the UPC level using econometric models with promotional information
Retailers need accurate forecasts for inventory planning. Poor forecasts lead to either out-of-stock or over-stock conditions. If products are regularly out of stock, customers may get frustrated and eventually switch their loyalty to other supermarkets. Retailers also do not want to overstock items...
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Lancaster University
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.619278 |