Developing an EDC performance evaluation toolkit for affiliated and non-affiliated hoteliers
Electronic Distribution Channels (EDCs) were first used by hotels in the 1980s. Since that date their usage has been ongoing with new channels being continuously developed. Nowadays, EDCs are critically important to hotel marketing. There is a rich EDC literature, including a number of case studies,...
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Cardiff Metropolitan University
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.606599 |