Narratives of tourism experiences : an interpretative approach to understanding tourist-brand relationships
This study is a reflection of the journey that I have taken as a tourism marketing researcher. Based on emergent design, it is a two phase interpretative, autoethnographic study of the relationships between tourism consumers and brands. Through the adoption of qualitative, systematic methods and pro...
| Main Author: | |
|---|---|
| Published: |
Cardiff Metropolitan University
2004
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.606593 |