Evaluating memetics : a case of competing perspectives at an SME
Memetics, which posits a cultural replicator similar to the gene in biology, has been proposed as a theory with which to study cultural phenomena such as organisations. However, much of the theory of memetics has been developed without empirical testing. Consequently, its application to organisation...
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Sheffield Hallam University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.606559 |