The relevance of networks to high-tech SME marketing : the case of the UK biotechnology industry
The field of SME marketing has been identified as an area of marketing research that is requiring attention. Much of the existing research is based on the assumption that SMEs are naturally disadvantaged in the area of marketing due to their size (McGrath, 2008, p15). However their less structured a...
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University of Reading
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.605139 |