The role of purchasing behaviour in technological innovation and entrepreneurship
How should capabilities and resource-constrained High-Technology New Venture (HTNV) companies deal with selling and marketing? I answer this question by developing a conceptual model for viewing supplier-customer (business to business or business to consumer) relationships for HTNVs. I call this mod...
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University of Cambridge
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.604664 |