A new framework : the sociotechnical approach to nation branding
This research applies the principles of alignment and collaboration of technical and social systems to assess if the principles of Sociotechnical Systems Theory advance the theory and practice of nation branding. Following a mixed-method and mixed-model approach, using interviews, questionnaire and...
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Liverpool John Moores University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.602621 |