Pharmaceutical industry perspectives on factors that influence the adoption and diffusion of drugs in the UK : four case studies
Aim: To gather, analyse and present the views of personnel currently working within pharmaceutical companies relating to factors influencing drug diffusion (market penetration), using case studies to determine how their perspective relates to diffusion curves and literature-based timelines describin...
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University of Birmingham
2014
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.600304 |